Denbighshire Ambassador Scheme

Denbighshire County Council’s pioneering online Tourism Ambassador Scheme; a free scheme that provides people with training about Denbighshire’s tourism offer to create a baseline knowledge about the area’s natural and cultural resources.

Denbighshire Ambassadors website, desktop, tablet, mobile


Website development, CMS design, UX, online learning design and development.

In order to improve the visitor experience in both rural and coastal Denbighshire, this online learning experience provides information via a set of modules themed by different visitor experiences in the region, each of which requires the learner to take a quiz or quizzes on the material to pass.

Denbighshire wanted to provide a rewarding, challenging and easy to access course where anyone who has contact with visitors to the area, or anyone with an interest, can follow the modules and earn accreditation at various levels. Content includes images, videos, maps, fun facts, and is available in both English and Welsh.

To set a baseline knowledge there are two compulsory modules to pass before accessing a choice of the remaining 9 modules according to your interest. At various stages you can earn Bronze, Silver and Gold Denbighshire Ambassador certificates.

“The Ambassador Programme has started something – the staff love them and some are on silver already. I can’t stop them from completing them, they really enjoy the different modules.”

Denbighshire Ambassadors website
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